By Sam Silverstein
Source: Grocery Dive
When Tamara Pattison joined The Save Mart Companies last fall as the regional grocery chain’s first chief digital officer, one of her top priorities was to step up the retailer’s ability to leverage the growing amount of data it brings in.
Like other retailers, Save Mart had access to a wide variety of tools and third-party applications capable of crunching numbers. But Pattison realized the California-based company could be even more agile at turning the information it was collecting into opportunities to build sales.