By Emily Crowe
Source: Progressive Grocer

With the news of ALDI’s proposed acquisition of Winn-Dixie and Harveys Supermarket, the industry is taking a closer look at the retailer’s effects on the U.S. market. A new report from dunnhumby details how the tie-up could change the retail landscape for shoppers and grocers in the Southeast, and also how ALDI’s competitor Lidl factors into the equation moving forward.

Although ALDI is the 13th largest grocery chain in the U.S. market, the company has grown more than the 40 largest grocers in the country since the end of 2020. ALDI is still far from having a foothold in the Southeast market, but by expanding its management of other types of grocery offerings, dunnhumby asserts that it’s diversifying and opening itself up to different destinations in a shopper’s grocery ecosystem.

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