Target is broadening its fresh focus with 30 remodels to the competitive Dallas-Fort Worth, Texas, market.
With an eye on keeping things even more fresh, the Dallas area remodels will continue into 2017, and new or additional remodels by the retailer will also include the grocery boosts, according to news source Dallas Morning News.
With its grocery business representing $18 to $20 billion of its $73.8 billion total in annual sales last year, it is a category significant enough that CEO Brian Cornell said it is getting much-needed attention, but will not push Target into becoming a full-service grocer.
Cornell told the Wall Street Journal recently that instead of going full-service in grocery, it is training some employees to only work on the grocery side, with some individual markets having food directors to oversee the localization of grocery aisles and ensure the overall food strategy is being followed.
Vice President Communications Katie Boylan said that while shoppers may not use the store as a full-service supermarket, they still want the quality and freshness of one. “If a mom is there to pick up new shoes for her child, Tide detergent, a few other things and chicken to cook for dinner that night, she can feel confident about the fresh chicken she’s going to find in our stores,” Boylan said, according to Dallas Morning News.
Target tested formats with a stronger grocery approach in 25 Los Angeles stores to begin with, and looks to now be widening that to the next metropolitan.
In the past year, the retailer has expanded on its grocery offerings not just in format, but with hundreds of new items to meet consumer demand for more fresh, organic, natural produce, as well as specialty products.