Target said Wednesday that it’s ramping up the pace of its store remodels and plans to renovate more than 1,000 US stores by 2020.
Many of the stores will feature two entrances: one for quick trips and another for more leisurely shops. Dozens of stores will also have dedicated rooms for nursing mothers.
Target is spending $7 billion on the remodels.
The company’s first “next-generation” store just opened in Richmond, Texas. Here’s what it looks like.
Target’s new “next-generation” store has two separate entrances: one for time-starved shoppers who only need to pick up a few items, and the other for people who want to leisurely browse the store.
The store’s quick-trip entrance gives customers easy access to grab-and-go food, a wine-and-beer shop, self-checkout lines, and a pickup counter for online orders.
The other entrance is for leisurely shoppers and features a mix of merchandise from the apparel and accessories, home, jewelry, and beauty departments.
The new design also has convenient parking spaces close to the entrance, with some dedicated to online pickup orders. If customers park in the online pickup spots, Target employees will deliver their orders to their vehicles.
Dozens of remodeled stores will feature private rooms for nursing mothers.
With the quick-trip entrance, Target is trying to solve a major problem plaguing big-box retailers: lack of convenience.
Shoppers today tend to visit several stores to complete their shopping lists, whereas in the past, shoppers preferred to visit only one store for everything they purchased. That has made convenience for so-called “fill-in” trips more important than ever before.
Target is planning to implement elements of the Richmond, Texas store redesign in hundreds of remodels over the next two years.
Source: Business Insider
