Albertsons eyes ‘shoppertainment’ with livestream video partnership

By Russell Redman Source: Supermarket News Albertsons Cos. has partnered with immersive video specialist Firework to enable “shoppable,” TikTok-like video content across its online retail properties. Plans call for Albertsons to use Firework’s “shoppertainment” platform to begin deploying short videos and cooking experiences on the websites of its more than [...]

2021-09-27T16:17:48+00:00September 27th, 2021|Tags: , , |

Beyond TikTok, Walmart Looks to Transform

Walmart’s planned investment in TikTok is being called “transformative.” Another analyst predicted the deal could “redefine retail” across the industry. “It is a bigger-picture opportunity,” said Oliver Chen, a retail analyst at Cowen. Known for its homogeneous big-box stores in rural and suburban America, Walmart has turned more than a [...]

2020-09-24T22:20:30+00:00September 24th, 2020|Tags: , |
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