Albertsons eyes ‘shoppertainment’ with livestream video partnership

By Russell Redman Source: Supermarket News Albertsons Cos. has partnered with immersive video specialist Firework to enable “shoppable,” TikTok-like video content across its online retail properties. Plans call for Albertsons to use Firework’s “shoppertainment” platform to begin deploying short videos and cooking experiences on the websites of its more than [...]