Grocery Shoppers Want Product-Specific Card-Linked Offers

Source: PYMNTS.com The new report “Leveraging Item-Level Receipt Data: How Merchants Engaged Holiday Shoppers With Card-Linked Offers,” a PYMNTS Intelligence and Banyan collaboration, draws from an October survey of more than 2,000 U.S. consumers to better understand their use of and preference for personalized card-linked offers. The results reveal that [...]