Smart & Final has debuted this week a virtual grocery store at, offering its bulk goods and fresh groceries for same-day delivery by Instacart.

The Commerce-based supermarket chain first partnered with Instacart in 2015. Users accessed Smart & Final’s groceries and household goods through the delivery service’s mobile app.

The grocer is one of many retailers and grocers that are using online websites paired with delivery to lure new customers or help time-strapped shoppers.

“There’s no question that there is an increasing emphasis on online ordering and delivery in the grocery space, as today’s customer wants and deserves convenience,” said Eleanor Hong, Smart & Final’s chief marketing and strategy officer. “Today, over half of our 253 Smart & Final stores offer delivery, both for household and business customers, and we continue to expand that reach as far as our partners at Instacart can offer it.”

The grocer credited the Instacart partnership to a “15 times sales growth” since its initial collaboration.

Items at the virtual grocery store Wednesday, Aug. 30 included bulk goods like 500-count forks ($9.99) and 200-count small trash bags ($9.99), a case of Lagunitas IPA ($15.99 for 12 bottles), and boneless, skinless chicken breasts for $2.19 a pound.

Shopping tips: The new Smart & Final site offers a free first delivery. The site also includes coupons that offer shoppers discounts when they buy multiples of one item.

Smart & Final shoppers in Arizona, California and Nevada can go to to fill virtual carts with fresh produce, meats and club-size essentials. Items are all delivered the same day you order.

The company operates 314 grocery and foodservice stores under four brands: Smart & Final, Smart & Final Extra! and Cash & Carry Smart Foodservice. Smart & Final has 24 locations in Orange County. Its newest store in the county, a Smart & Final Extra, opened in June in Garden Grove.

Source: Orange County Register