By Patrick Spear
Source: Supermarket News

Consumer confidence and purchasing behavior regained momentum throughout the summer months as businesses began opening their doors and vaccinations became more prevalent. While Americans are now eager to spend, many retailers are not prepared to capture the pent-up demand. Faced with labor shortages, adjusted shopping behaviors from 2020 and a renewed sense of what makes a great in-store customer experience, retailers are encountering a new shopper equation they must learn how to solve.

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