If Publix’s sales are any measure, “Where shopping is a pleasure” is now as potent a motto as “Just do it.”

In its annual report for 2018, Lakeland-based Publix reported revenues of $36.1 billion — a 4.4 percent increase from 2017.

Those sales put it about on par with Oregon-based global shoe giant Nike, which reported $36.4 billion in sales at the end of its most recent fiscal year, which ended in June.

It shows Publix continues to boast impressive growth even into its eighth decade. The 2018 revenues translated into net earnings of $2.4 billion, up 3.9 percent from 2017. (Nike made $1.9 billion). Publix is listed at No. 88 on the Fortune 100 list of largest U.S. companies.

“Delivering premier customer service remains our top priority,” CEO Todd Jones wrote in a letter to shareholders last month. “We continue to find ways to focus on serving our customers where they are and where they are going.”

A Publix representative did not respond to requests for comment.

Source: The News & Observer