As inflation drives food prices up, grocers that shift the cost too quickly to consumers risk losing their most loosely held customers to competitors, reveal data from PYMNTS’ study “Decoding Customer Affinity: The Customer Loyalty to Merchants Survey 2022.”

The report, created in collaboration with Toshiba Global Commerce Solutions, featured the results of a census-balanced survey of more than 2,000 U.S. consumers in late fall 2021. It showed that more than a third (35%) of grocery and pharmacy shoppers said access to better digital capabilities could make them switch merchants.

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