By Catherine Douglas Moran
Source: Grocery Dive
The findings from Brick Meets Click and Mercatus indicate that shopper behavior is shifting among the most loyal users of grocery e-commerce.
“The expanding user base for online grocery illustrates its growing reach, but the changing role it plays is evident from contractions in the use of multiple receiving methods and average order frequency, which mostly muted the gains in reach,” David Bishop, partner at Brick Meets Click, said in the announcement.
The low order frequency among MAUs was offset by higher spending per order across the three online channels and its second consecutive year of user base growth.