By Natasha Spencer-Jolliffe & Jess Spiring
Source: Food Navigator USA

Here’s why caffeine-enriched candy has the industry buzzing

Many modern consumers are demanding more than just a sugar hit from their candy. Protein, fibre, botanicals and vitamins all feature as functional ingredients that promise to boost nutrition and improve wellness​. Data shows its more than a passing fad, with market analysts Data Intelligence predicting the sector will hit almost $4 billion ($3.98 bn) by 2031.

And now, one of the simplest functional ingredients is featured in many brands’ new products – caffeine. The stimulant, known for its fatigue-fighting properties has long been a key ingredient in the beverage sector, but is now finding an audience among confectionery consumers. Here’s where the action is happening.

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