By Lynn Petrak
Source: Progressive Grocer

Last month, President Joe Biden decried shrinkflation in a message timed around the Super Bowl. Now, legislation has been put forth in Congress calling for shrinkflation to be regulated.

U.S. Senator Robert Casey (D-Pa.) introduced a bill, S-3819, calling for the U.S. Federal Trade Commission (FTC) to issue regulations to establish shrinkflation as an “unfair or deceptive act or practice.” The bill is co-sponsored by U.S. Senators Tammy Baldwin (D-Wis.), Cory Booker (D-N.J.), Sherrod Brown (D-Ohio), Jacky Rosen (D-Nev.), Elizabeth Warren (D-Mass.)  and Sheldon Whitehouse (D-R.I.).

Otherwise known as the Shrinkflation Prevention Act, the legislation proposed on Feb. 28 authorizes the FTC and state attorneys general to pursue civil actions against companies viewed as engaging in the practice of downsizing products but selling them at the same or similar price.

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