The story of Aldi and Lidl
A supermarket battle was between Aldi and Lidl is already well underway in Europe and is now shifting to the United States as the two Germany-based stores expand their footprints.
According to Aldi’s corporate website, the first company store opened in 1961 and has been in the United States since the ’70s. Currently there are over 10,000 Aldi stores worldwide and they have made plans to grow the U.S. numbers to 2,200 by 2020. Lidl has a similar story. The chain opened its first store in 1973 and also found success in Europe before moving to the United States. Stores have begun opening up and down the East Coast this year. Lidl also has more than 10,000 stores in operation worldwide.
Both companies utilize cost-cutting measures to keep prices down. Both companies do not regularly provide bags, instituting a BYOB policy: Bring your own bag. Both also do not carry a lot of brand names and they even do not have local phone numbers for each location to save from having an additional bill.
Aldi (pictured on the left) and Lidl (on the right).
Just like the cost of eggs, a gallon of milk was lower than most of the other chains in the area. At Aldi, the price of whole milk went for $2.89 and Lidl was selling whole milk for $2.99, a difference of 10 cents.