Ralphs Grocery Company, a division of The Kroger Co., today announced it is offering home delivery in select locations in Southern California through a partnership with Instacart, the technology-driven, nationwide on-demand retail delivery service.

This pilot in Southern California supports two key drivers of the company’s Restock Kroger PlanExpand Partnerships to Create Customer Value and Redefine the Food and Grocery Customer Experience.

“Kroger’s success has always depended on our ability to evolve with our customers. Offering home delivery powered by Instacart in Southern California is another way we are accelerating our digital and ecommerce efforts to create new and highly-relevant customer experiences,” said Rodney McMullen, Kroger’s chairman and CEO. “Restock Krogerbuilds on our strengths, including our incredibly convenient locations and platforms for pickup and delivery within one-to-two miles of our customers.”

“The Kroger Co. is leading the way in ecommerce grocery adoption, enabling consumers across the country to have access to fresh, quality food at the push of a button,” said Apoorva Mehta, CEO of Instacart. “I’m proud that by partnering with Kroger, Instacart is solving the last frontier for the customer.”

For the past several years, Kroger has been actively experimenting with numerous digital and ecommerce models, and applying its data and customer insights expertise through 84.51°, with a focus on delivering a differentiated and personalized experience to its customers. Today across the country Kroger offers home delivery from nearly 200 store locations in partnership with service providers including Shipt, deliv, Roadie, Uber, and others. This is in addition to the company’s ClickList and Harris Teeter ExpressLane locations – Kroger’s personalized, order-online service – now available to customers in more than 900 stores. This service will be available in more than 1,000 locations by the end of the year. In Kroger’s third quarter, reported on September 8, 2017, digital revenue was up 126%, driven by ClickList sales.

The company plans to pilot Ralphs delivery Powered by Instacart in Los AngelesSan DiegoOrange CountyPasadena, San Fernando Valley, Thousand Oaks and Beach communities by the end of November.

Source: Guru Focus