Kroger officials said Wednesday they are testing a grocery pick-up service in Cincinnati.
Modeled after Harris Teeter’s “click and collect” at 150 stores in the Southeast, Kroger is now tinkering with the service at its Liberty Township store. Customers order groceries via the Internet, then drive up to pick up their order. Kroger bought Harris Teeter for $2.5 billion in January and has been studying the program for months with plans to expand it elsewhere.
The service is not yet available to customers – Kroger is in such early testing, only associates are using it.
“We are now in the embryonic stages of a click and collect test at one of our local stores – so early in fact, we just started testing with our associates,” said Rachael Betzler, a Kroger spokeswoman. “As you know, Harris Teeter has successfully scaled a click & collect model in their stores and we are learning a lot from them about it. That model is an exciting opportunity for Kroger and our customers.”
Betzler said there isn’t a launch date yet for when the service – even for testing – will be available to customers.
“Our approach with new technologies and systems is to test small and work out the kinks before scaling more widely,” Betzler said. “Once we are successfully implementing the program in one store, we’ll expand to other stores here in Cincinnati and eventually on to other divisions as well. “
Kroger officials say “stay tuned.”