By Peyton Bigora
Source: Grocery Dive

  • Kroger announced Monday the launch of Mercado, a new Hispanic-inspired food and beverage private brand.
  • The new line consists of more than 50 products, including fresh meat, beverages, snacks, sides and desserts.
  • The grocer continues to see success in its private label offerings as its budget brand Smart Way was reported to be the fastest-growing private label brand in the second quarter, according to findings from Numerator.

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