By Gabriela Barkho
Source: Modern Retail
As it expands across the U.S., Aldi wants to be the go-to affordable grocery chain.
The German chain has been in the midst of a multi-year growth strategy in the United States, where it first entered back in 1976. Today, the company has over 6,600 locations across 11 countries — with over 2,200 of those stores located in the U.S.
Despite falling wholesale prices, many grocery chains have reportedly kept prices high to offset costs and increase profit. Known for selling discounted grocery and household staples, Aldi is running a variety of promotions and campaigns to attract people feeling the squeeze at the checkout line. This season, for example, the retailer is running special promotions that promise to in total “save Americans more than $60 million this summer.”