By Catherine Douglas Moran
Source: Grocery Dive
The retailer shares how assortment, e-commerce and labor changes have helped it grow food and beverage sales by more than $8 billion since 2019.
Target says its food and beverage business is booming, with sales growing by more than $8 billion since 2019, to $24 billion, the retailer shared in a blog post and video Wednesday.
Food and beverage items are in more than 55% of shopper baskets, indicating that the grocery category helps drive trips to the retailer, John Conlin, Target’s senior vice president of merchandising for food and beverage, said in the video.