By Vidhi Choudhary
Source: Modern Retail

The Save Mart Companies, which operates Save Mart Supermarkets, Lucky Supermarkets and FoodMaxx grocery chains, is taking steps to grow its digital and retail media business.

In doing so, Save Mart is building out its retail media network in partnership with grocery tech vendor Swiftly. The grocer is now ready to open the doors to sellers on its platforms to leverage that by running ads across its digital properties. The company said brands like pain reliever Tylenol, yogurt maker Chobani and poultry brand Foster Farms have started running ads across Save Mart Companies’ affiliate websites and mobile apps. In addition, the grocer has also made a significant push to driving awareness of its loyalty program and digital coupon programs to grow its online presence.

Tamara Pattison, senior vice president & chief digital officer at The Save Mart Companies, told Modern Retail this latest digital blitz has been a culmination of investment that the organization has made over the last 12 months and “recognizing that we had a lot of ground to make up.”

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