By Sam Silverstein
Source: Grocery Dive
When he addressed investors in March barely a month after becoming Kroger’s CEO, Greg Foran said he intended to make improving the shopper experience a top order of business for the company — but pointed out that he had only had a chance to visit a handful of stores to judge conditions for himself.
Three months later, after spending time in more than 100 of Kroger’s locations, Foran is doubling down on his earlier assertion that the grocer urgently needs to sharpen its relationship with customers to remain competitive in the fast-changing grocery industry.