Source: Retail Customer Experience

The Heritage Grocers Group, a national Hispanic food retailer, has launched Cardenas Rewards, a loyalty program offering points, digital coupons and other benefits geared toward enhancing the shopping experience.

“We are thrilled to offer our new and innovative loyalty program to our dedicated customers and are thankful for their participation,” Adam Salgado, chief marketing officer of HGG, said in a press release. “This program is another great way for us to engage with our local community and show appreciation to our dedicated customers for choosing to shop with us. Similarly, this loyalty program will allow us to tap into data and trends to further customize our offerings to accommodate our customers’ evolving shopping needs. As HGG continues to launch exciting new initiatives such as Cardenas Rewards, we hope to welcome even more customers to the HGG family.”

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