By Alarice Rajagopal
Source: Supermarket News

New research finds that grocers are investing heavily in providing more personalized digital experiences through consumer data, according to news and analysis company PYMNTS.

The survey, which drew from 300 major U.S. and U.K. retailers, found that 50% of grocers are currently innovating their ability to track customer purchase history across all channels. In addition, 37% are stepping up their data analytics capabilities, and 32% are investing in improving their loyalty programs.

While Amazon and Walmart together capture a large portion of the ecommerce market that’s worth more than $1 trillion per year, many other grocery retailers are stepping up their personalization efforts to reap the benefits of digital first-party data.

Read the full article