The new report “Leveraging Item-Level Receipt Data: How Merchants Engaged Holiday Shoppers With Card-Linked Offers,” a PYMNTS Intelligence and Banyan collaboration, draws from an October survey of more than 2,000 U.S. consumers to better understand their use of and preference for personalized card-linked offers.

The results reveal that 60% of all cardholders are very or extremely likely to use product-specific card-linked offers for buying groceries — part of an overall trend towards consumers seeking out these kinds of offers for their everyday expenses.

Additionally, among consumers with children who tend to spend the most on household expenses, 67% would use product-specific offers for groceries.

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