David Booth & Deborah Shames
Deborah Shames and David Booth are co-founders of Eloqui, a business communication and presentation training firm based in Southern California. They are field-trained as directors and have translated performance techniques from the entertainment industry for the business professional. Eloqui training utilizes the latest research from neuroscience on how to be memorable. They also draw on impression management from the field of psychology.
Their clients include TD Ameritrade, Amgen, Mattel and Fisher-Price, as well as mid-level, law, financial and insurance firms. They also coach individuals to identify their strengths, utilize their authentic voice and drive business. They have written three books: Speaker Survival Guide, Briefly Speaking and Own the Room: Business Presentations that Persuade, Engage and Get Results.
Jeff Breseman is director of labor relations at E&J Gallo, the largest winery in the world, where he provides human resources and contract administration support for all of Gallo’s production facilities. He has more than 30 years of human resources experience.
Jeff began his career with Inland Steel Company, working in recruiting, compensation and labor relations. He negotiated Inland Steels first skill-based compensation system. Later, he worked for Kraft Foods at union and non-union sites. In addition, he was the top HR executive for Paramount Farms, Inc., the world’s largest producer and marketer of pistachio nuts.
He is the former board chair of California State University, Fresno’s Lyles College of Engineering Internship Program and he serves on the board of directors of the Center for Collaborative Solutions, a Sacramento-based nonprofit organization dedicated to unleashing the power of people working together.
President, Dellmart & Co.
Frank Dell is president of Dellmart & Co. a management consulting company assisting the food and consumer products industry.
Frank performs a wide range of assignments in the areas of strategic planning, marketing, supply chain, retailing, operations, pricing, organization, productivity improvement, data processing and research. His clients include retailers, manufacturers, wholesalers, distributors and trade associations in the United States, Canada, Europe, Russia, Middle East and Africa.
Frank is a pioneer of direct product profit, activity base costing, integrated buying and demand management. He frequently speaks for numerous organizations and writes for many trade publications. He is a former member of the Board of Director JSC Perekriostok and is a certified management consultant.
Executive Vice President Administration/
Distribution, Stater Bros. Markets
George Frahm is executive vice President administration/ distribution for Stater Bros. Markets., the largest privately owned supermarket chain in California and the largest private employer in the Inland Empire of Southern California. Stater Bros. operates 167 supermarkets.
George began his career in the supermarket industry in 1973 at Stater Bros. He rose through the ranks at the company, where he held the positions of store manager, grocery supervisor, district manager, director of labor relations, vice president of labor relations, senior vice president of administration, group senior vice president of retail operations and administration, and in 2008 he was promoted to executive vice president.
George oversees both the company’s Administration Division, which includes Human Resources, Labor Relations, Insurance, Workers’ Compensation and Support Services, as well as the company’s Distribution Division.
George is a past chairman of the board of directors for the California Grocers Association and he currently serves as a Trustee on the California Grocers Association Educational Foundation.
Secretary-Treasurer, UFCW Local 135
Rosalyn Hackworth is secretary-treasurer of UFCW Local 135, a labor union in San Diego. She joined the union in 1980 when she was a worked for a large private dental practice. In 1997 she became a member of the union’s staff and in 2004 she became its secretary-treasurer.
Rosalyn sits on the Board of Pharmacy of California and chairs its Communications and Public Education Committee, where she is involved in an ongoing effort to improve the readability of prescription labels and communication to pharmacists and the general public. In 2013, California mandated larger letters on prescription labels and “patient centered” labeling according to the recommendations of her committee.
She is a trustee on several benefit funds, including the Southern California United Food & Commercial Unions and Employers Food Trust Funds, the Southern California United Food & Commercial Unions and Employers Drug Trust Funds, the Southern California United Food & Commercial Unions and Employers General Sales Trust Funds and the San Diego Butchers Trust Fund.
Rosalyn also has served on negotiating committees for dozens of contracts in the food and drug industries.
Prior to his retirement this year, Ernie Machado was the corporate director of risk management for Foster Farms, the largest vertically integrated poultry grower/processor in the country.
He is 35-year veteran in private enterprise risk management, security and investigations. His areas of expertise include crisis management and emergency response, physical security, business and legal investigations, food product liability management and risk assessment.
Immediately after the terror attacks of Sept. 11, 2011, Ernie created Project Vigilance, one of the first comprehensive food-chain defense plans to be implemented. He also drafted, implemented and coordinated Foster Farms’ Crisis Communication and Action Planning Process.
Ernie is the founder of Machado Risk Solutions, which provides a variety of risk-management consulting and investigation services to private businesses, government entities and the legal community. He advises executives and business owners on the protection of life, food products and property.
Partner, Willard Bishop
Craig Rosenblum is a partner at Willard Bishop, where he directs business development. Willard Bishop is a leading supermarket consulting firm based in Barrington, Ill. Founded in 1976, the firm specializes in improving the retail shopping experience through pricing and promotion strategy development. Craig coordinates with retailers across the country to develop merchandising, marketing and operations solutions. He has collaborated with such leading companies as CVS, SuperValu, Cadbury Schweppes and Masterfoods USA.
Prior to joining Willard Bishop, he led business development for Prescient Applied Intelligence, Milton Merl Associates and Crossmark. He frequently speaks at grocery industry events sponsored by the Grocery Manufacturers Association, the National Grocers Association and the California Grocers Association, among other groups. Craig has also been featured in industry publications such as Progressive Grocer, Supermarket News, Drug Store News and GMA Forum. He is a proud alumus of Rochester Institute of Technology, where he received his bachelor’s degree in science, with an emphasis in packaging science and technology.
Marilyn Sherman motivates and inspires audiences to get out of their comfort zone and get a front-row seat in life. After starting her career in corporate America, she is now seen as the go-to motivational keynote speaker for corporate and association markets that want their people to improve their morale, teamwork, and communication skills and ultimately achieve more results. With her background as a training officer for a major finance company, Marilyn honed her skills to motivate audiences who are often hard to motivate. With her engaging, and fun personality, Marilyn connects with her audiences immediately and delivers content that they can immediately use when they get back to their office.
In 1998, she founded UpFront Presentations, a speaking and training company. She has served on the boards for the National Speakers Association Las Vegas and San Diego chapters. She also chaired the Motivational Speaker Professional Expert Group and presided over four labs that were conducted across the country.
In addition to being a popular motivational keynote speaker, Marilyn is also the author of three motivational books including Whose Comfort Zone Are You In?; Why Settle for the Balcony, How to Get a Front-Row Seat in Life and Front-Row Service.