When you pick up a tomato at the grocery store, you might judge it on its ripeness. You can’t tell much else just by looking at it.

But the tomato has a whole backstory — from the vine it grew on to the CO2 it generated on the farm to the chemical treatments it received.

The “Supermarket of the Future” wants to give you that backstory. In late December, a custom Coop supermarket designed by MIT’s Senseable City Lab opened in Milan. Display screens in the produce aisles tell you about every item using augmented reality and sensors.

Carlo Ratti, the director of MIT’s Senseable City Lab and founding partner of the design firm Carlo Ratti Associati, led the project. He tells Business Insider that his firm plans to open more outside Italy in coming months.

View photos from the store.

Source: Business Insider