By Kelly Tyko
Source: Axios

A powerful mix of high inflation, cheap wine and an “aisle of shame” have made Aldi the fastest-growing grocery store chain in the country.

Why it matters: More Americans are turning to the no-frills discount grocer known for its lower prices and quirky ways it saves money.

  • Rising grocery bills and food costs have been a big driver of inflation over the last few years.

State of play: Aldi stores are smaller than your neighborhood Kroger or Publix with less selection — more than 90% of Aldi products are private label.

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