Albertsons Companies is deploying Apple Pay to 2,300 stores, including recently confirmed Safeway branches.

Apple Pay is a now new feature at checkouts in the company’s Albertsons, Vons, Pavilions, Tom Thumb, Randalls and Carrs stores. Apple Pay has already been available to customers at Jewel-Osco, Shaw’s, Acme, Star Market, Haggen and United stores.

“We are focused on meeting our customers wherever and however they like to shop,” said Anuj Dhanda, EVP and CIO at Albertsons Companies. “We are pleased to enhance that experience by offering Apple Pay across all of our stores. Customers want faster, time-saving options that are stable and secure. Apple Pay satisfies that need and fits in well with our omni-channel shopping solutions.”

The CEO of Albertsons Companies says its efforts to focus on the omnichannel grocery experience are bearing fruit, as the grocery chain posted a spike in e-commerce revenue in the second quarter.

For the second quarter ended Sept. 9, the retailer says it grew its e-commerce business by 19% year over year. The company says it’s planning to double the number of stores that offer click and collect by the end of fiscal 2017. And the retailer says it is planning to upgrade its app for delivery and pickup to make the digital experience better for shoppers.

“We remain focused on our customers’ needs by providing full, fresh, friendly and clean stores and have accelerated the expansion of our eCommerce and digital offerings,” said Bob Miller, Chairman and CEO. “With the expansion of home delivery and click-and-collect, together with the acquisition of Plated, we are making progress in serving our customers wherever, whenever and however they want to purchase food. Our identical store sales continued to improve sequentially over the last two quarters, as deflationary pressures have lessened and our merchandising plans were tailored to meet our customers’ needs. In addition, we continue to add innovative products to our Own Brands portfolio as we increase penetration.”

Dick’s Sporting Goods has gone live with the technology at 675 locations, and Saks Fifth Avenue is beginning a rollout as well.

Source: Retail Leader