By Russell Redman
Source: Supermarket News

With grocery shopping increasingly a digital affair, supermarket giant Albertsons Cos. has launched a retail media network called the Albertsons Media Collective.

Developed with digital advertising specialist CitrusAd and customer experience management firm Merkle, the Albertsons Media Collective will provide “shopper-centric and engaging” branded content to customers across Albertsons’ digital properties, the Boise, Idaho-based food and drug retailer said yesterday. On the flip side, the network — led by Kristi Argyilan, senior vice president of retail media for Albertsons Cos. — will offer consumer packaged goods (CPG) partners a digital marketing platform and omnichannel solutions, with a focus on connecting brands with their most loyal shoppers.

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