By Russell Redman
Source: Supermarket News

Albertsons Cos. has updated its digital offerings with a new shopper subscription service called FreshPass, an integrated savings and delivery app dubbed Deals & Delivery and a retooled loyalty program based on its supermarket banners.

Boise, Idaho-based Albertsons said Monday that FreshPass brings members exclusive perks and unlimited free online grocery delivery. Customers can sign up for a $99 annual membership or a $12.99 monthly subscription. For unlimited free delivery, orders must be $30 or more. The company noted that free two-hour grocery delivery and Drive Up & Go shopping experiences also will be offered to FreshPass members in selected markets.

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