By Khari Johnson
Source: Cal Matters
California lawmakers want to stop artificial intelligence from ripping you off.
In recent weeks they introduced five bills to address the issue, making predictive pricing based on a customer’s personal information one of the most popular tech policy concerns in the Legislature this session.
Ride-sharing apps, travel companies, and retail giants such as Staples, Target and reportedly Amazon have engaged in the practice, which can set different prices for customers based on factors including internet browsing data or where they live. In one recent example published by SFGATE, a person in the Bay Area was offered a hotel room for $500 more than people in less affluent areas.